you can read a story just like novels written by Charles Dickens who published one chapter at a time in magazines back in the 1800s..
Read the article here: http://www.usatoday.com/printedition/news/20100930/bookap30_st.art.htm
The first book promoted is The Mongoliad by authors Neal Stephenson and Greg Bear: http://www.mongoliad.com/
The website proclaims "The Mongoliad is a rip-roaring adventure tale set in 1241, a pivotal year in history, when Europe thought that the Mongol Horde was about to completely destroy their world; only a small band of warriors and mystics stand in the way of utter defeat and subjugation by the great Khan."
The Mongoliad is available on the Internet. The authors hope to have iPhone and iPad apps on iTunes any day now. Android and Kindle have also been approached to offer an app to download this serial novel.
Currently this serialized book will send out one chapter a week for six months.
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